Community
Community First
Building the brand and the culture. Everything we do supports the community and the local rider - supporting local events, collaborating with athletes, and showing up for the mountain community that shaped us.
Sustainability
Respect the Environment
We keep our footprint light with renewable & recyclable packaging, reducing use of single use plastsics (no scoops for us), and giving back through organizations like 1% for the Planet where 1% of Revenue goes back to mother nature.
Heart
Be a Good Human
We lead with integrity, treat people with respect, and give back when we can. Whether it’s on the trail, in the lift line, or online—we aim to do things the right way. Positivity is contagious.